Your Business Message Hand Delivered To Every Cousins’ Restaurant Patron For An Entire Year

You can reach every customer that walks through the doors at Cousins’ Restaurant everyday for a full year!

Keep reading to learn how you can have 70,000 printed ads hand delivered to every customer at every table in the restaurant for less than a half-penny each!

How is this possible?

By placing your ad on the placemats placed in front of each patron that enjoys a meal at Cousins’ Restaurant in South Haven, Michigan. We print a total of 70,000 single color placemats that are used at every place-setting in the restaurant.

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What are some of the benefits of Placemat Advertising?

• No delivery or postage cost. The postage alone to deliver 300,000 copies of anything would be Thousands of Dollars…just think of the savings!
• Your message will reach a demographic that has a proven spendable income… just by the fact that they are eating at a restaurant.
• Your message will reach the local market as well as people that may be in the area on vacation or business.
• Your message gets long read time… before, during and after the restaurant patron enjoys their meal.
• You are reaching the person at one of the best times of their day, before, during and after a meal.
• Your message gets long exposure time… months instead of a day (newspaper) or minutes (radio/TV).
• Long exposure time means your message will be seen over and over by some restaurant patrons. Most marketing specialist state that people have to be exposed to a message at least 7 times before they will take action.
• The reader is already out of the house or office making additional shopping and stops much more likely.
• The placemat is only used when there is a customer there to read it. Unlike the newspaper, direct mail, radio or TV that is consumed whether someone sees or hears the message or not.
• The placemat can be taken with the patron as a reminder.

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Some More Information About Placemat Advertising

People are busy, and it just keeps getting worse. More things to think about, more things to do. There is only so much that any one person can remember.

You can use the space for a coupon that will help track the effectiveness of your ad. Just remember that there are many people that will not use coupons or may be embarrassed to take a placemat out of the restaurant. So we recommend that you place “mention this ad or coupon” instead of requiring the actual coupon for the customer to receive the benefit of the offer. Also remember this is long term advertising, make an offer that you can stand behind for several months.

Use the space to place your business card or basic business information. This is called “top of mind awareness”. Keeping your name in-front of people when ever possible helps people remember you when they need the product or service you offer. The more they see your name, the more they feel that they can trust you, the more they feel they know you. Works sort of like the post-it note.

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So How Does This All Work?

First of all we only have spaces available once a year. We print the entire quantity all at once, so you are either on or off we can not add anyone mid run. The time that the quantities printed last in the restaurants varies by how busy the restaurant is, this can vary by season or business climate. We start to contact current advertisers about six weeks before the restaurants will need a new supply of placemats. We start contacting people that are on our “Interested List” as soon as we know that a space has become available.

There are only 19 spaces available at each location. The current advertisers have first opportunity to retain their space, (many advertisers have retained their same space for years).

You can be added to the “Interested List” by filling out the form on the bottom of this page.

How Much Is It Going To Cost?

First let’s look at what the other guys charge.

In 2003 we did a study to see what the other companies were charging for placemat ads. We put these results here not to criticize our competitors but to give you all of the information that you need to make an informed decision and to show the extreme value offered on the Cousins’ Restaurant Placemats.

Note that the average cost for a single ad panel is $8.84 and that is for a single color ad (the whole placemat is printed in a single color).

BUYER BEWARE!! The offering found most in the West Michigan area is from competitor “A”. The sales pitch for this offering is that they print 15,000 copies that will appear in 6 restaurants for 30 to 60 days. The numbers just do not support that claim. First, the 15,000 copies are being divided among 6 restaurants, that equals 2,500 copies for each restaurant. So 2,500 copies would last less than a month at Cousins’ Restaurant. To make things worse this competitor does not always ask the restaurant for permission to have the restaurant use their placemat. I have seen these placemats go unused time and time again. If just 1 of the 6 restaurants refuses to use the placemats the cost per 1,000 jumps to $11.96. Cousins’ has refused to take placemats from competitor “A” in the past.

Sorry got a little side tracked there but it is important. When people like you try plan “A” and do not see any results the tendency is to think that placemat advertising does not work, well no it does not work if the placemats are in a box or even worse the trash!

So What Is the Cost Investment For The Cousins’ Placemats?

Once you click the button to receive the price list you will first receive a confirmation email from Wesman Designs LLC, there will be a link in that email that you have to have to click before we send you the information you requested, we want to be certain we have your permission. We do this to make sure that it is you that is requesting the information, and not somebody that is trying to use your email. We hate “Spam” as much as you do, by adding this one inconvenient step we hope to avoid sending mail to the wrong person.

Thank you for your interest,

Dave West
Wesman Designs LLC

PS: even if you are not interested right now, you should get on the “interested list” to receive notices for future printings.